SPEEDING motorists in Hungerdown Lane, Chippenham, could soon face a barrage of traffic-calming measures expected to cost more than £200,000.

Last year, World War II hero Kasparus Mos was killed by a speeding motorcycle when he tried to cross the road. His death spurred road safety campaigners to press for change.

The speed limit on the road, which stretches from the Pheasant roundabout on the Bath Road to the Folly roundabout on the Bristol Road, is 30mph.

But members of North Wiltshire District Council's Chippenham area committee heard on Monday that many motorists travelled much faster.

The density of traffic decreased by half to about 10,000 vehicles a day when the new bypass was opened, but speeds consequently increased.

The district council and Wiltshire County Council agreed to work together to improve road safety conditions, particularly for pedestrians and cyclists.

The county council has pledged £75,000 and the district council will contribute £145,000 to extend the scheme along the entire length of the road.

Now the public will be consulted about the traffic calming scheme, with leaflets delivered to Hungerdown Lane residents and available in the tourist information centre.

"I am very pleased with how the scheme has come on," said Coun Monica Blake, after the meeting.

Coun Blake, a friend of Mr Mos, a hero of the Dutch resistance, has campaigned for safety measures on the road.

"Obviously we will have to see how the scheme works. We knew the traffic would be faster once the new road had opened."

The safety measures aim to deter traffic from using the road, and to encourage walkers and cyclists.

The road will be narrowed, with a new cycle path along both sides.

A series of zebra crossings will be introduced, and the traffic-light controlled crossing between two mini-roundabouts at the top of Sheldon Road will be replaced.

Members also considered the problem of residents parking on the verge between Lord's Mead and Redland, which is owned by Westlea Housing Association.

A new parking layby could cost up to £100,000. The committee decided to continue looking into the idea.

Coun Blake said the plans should be finalised before the end of the year, providing the consultation process ran to schedule.

The work could begin before April next year.