INDULGENCE is proving to be the recipe for success for a new cafe which aims to set itself apart from the crowd.

Cafe Cadbury has been open in the centre of Bath only for a matter of days but bosses are already confident they have found a winning formula.

Located in Union Street, a £500,000 transformation has revealed the company's first such venture in this country.

More than 18 months of planning has created a cafe which is spread across three floors and is proving to be a talking point among locals and tourists alike.

In total, more than 50 completely new chocolate lines have been developed for exclusive sale, including some which relate especially to Bath and its landmarks.

Project manager Richard Frost said: "A prestigious location and suitable premises obviously play a key role in our future success. Numerous sites across the UK were considered but we kept being drawn back to Bath.

"The city's unique heritage blends well with contemporary attractions drawing large numbers of people who visit with the expectation of finding something exclusive that can't be found anywhere else."

The cafe, which has generated almost 30 new jobs, offers an all-day menu of mouthwatering chocolate and savoury foods to either eat in or take away.

Local customers will also be able to order breakfast, lunch, or a treat, via e-mail. Mr Frost added: "If two words summed up what we are all about, they would be 'relaxing' and 'indulging'.

"Many of the chocolate and other products on sale will surprise customers.

"We're not replicating stock from your local sweet shop here, but creating a totally different experience for a huge cross-section of people who simply love chocolate and are looking for something that little extra-special.

"So, with the exception of some favourites like Cadbury's Dairy Milk, none of the items on sale in the cafe can be purchased anywhere else."

Mr Frost added: "If Cafe Cadbury works well and all the evidence suggests it will we will be looking at opening up other premises as well.

"But there certainly wouldn't be one in every city. We want them to remain something special."