Parents can now get advice from their local pharmacy on how to bring up their baby.
Each of the eight branches of Lloyds pharmacy in the Swindon area now employs a trained baby advisor.
They are able to give informal help and advice on a variety of issues, from first foods for babies to help with dressing and bathing a new-born baby.
The eight branches in the Swindon area can be found at The Parade in Purton, Borough Fields Shopping Centre, Wootton Bassett, Cavendish Square, Covingham Square, Ermin Street, Moredon Road, Shaw Village Centre and Victoria Road.
A copy of the pharmacy's winter health leaflet can also be collected at the branches.
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