Swindon's Daewoo showroom today reassured customers that it will be business as usual.
It says it is unaffected by yesterday's news that the company's Korean parent had gone into bankruptcy.
Sales and service in the town is being handled at the Halford's store off Fleming Way as usual.
A company spokeswoman said: "Customers can be confident that their warranties and service packages will be honoured.
"Daewoo Cars is a self-sufficient subsidiary that does not rely on funds from Korea."
She said that it was business as usual for both the sales network and the company's Worth-ing Technical Centre.
"Daewoo Motors, the parent company of Daewoo Cars, has entered into a company restruction programme.
"I would emphasise that this is not bankruptcy and it is not receivership as we know it here in the UK."
While thousands of job losses can now be expected in South Korea, unions representing around 800 workers at the technical centre are seeking urgent talks with Daewoo managers to push for the sale of the plant.
The Manufacturing Science and Finance Union said it was disappointed that Daewoo had gone bankrupt but believed it could be a golden opportunity for the Worthing site to be sold.
General secretary Roger Lyons said: "We are seeking urgent talks with Daewoo to see if there is anything we can do to help."
A Daewoo official in the UK said the bankruptcy could speed up a possible sale of the company to rival General Motors.
The official added that there were other interested parties who could take on the site at Worthing.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article