One of Britain's best-known catalogue companies is moving its customer service centre to Swindon, creating at least 30 jobs.

Mail order company Scotts of Stow plans to move 110 of its staff to two warehouse and office complexes in Groundwell.

A £300,000 renovation of the old Mitel Semiconductors buildings, which have been vacant for two years, will create state-of-the-art call centre facilities.

Company chairman Nigel Swabey told the Evening Advertiser: "We are all looking forward to the move to Swindon. We want it to be a happy place to work in.

"It will, we hope, be somewhere that our people enjoy working in.

"Indeed, we will be laying on buses for our present staff and hope hope that most will want to work there."

The company will be looking to recruit about 30 extra staff at the Groundwell site, giving the firm twice the capacity and three times as much space as before.

Mr Swabey made the move because he could not find big enough premises in Cirencester. "The size of the place we needed just wasn't available local to Stow so it became clear we had to move, but not too far away," he said.

It is Mr Swabey's third move to Swindon: he started the Kaleidescope specialist catalogue for Book Club Associates in the 70s and later Innovations, before taking over Scotts of Stow.

The company last week scooped three awards for Best Catalogue at the National Catalogue Awards ceremony in London. Scotts attracts more than 80,000 visitors a year to its three shops in Stow-in-the-Wold, accounting for more than half of all the visitors to the town each year.