A Swindon man, who wishes to remain anonymous, has won Mitsubishi Motors' Discover the Difference national promotion.

Last week he collected his prize, a new Mitsubishi Space Star Mirage worth £9,995, from Fish Brothers Mitsubishi in Paddington Drive.

Sales manager Martin Allies, said: "We were delighted to hand over this car.

"He said what drew him to enter the competition was that he could win a car that was both highly functional, innovative and pleasing to drive.

"I have no reason to believe that he will be disappointed, because that is exactly what the Space Star is all about."

In the nationwide promotion Mitsubishi Motors UK, which has its head-quarters in Cirencester, invited readers of seven major national newspapers and a number of other publications, to visit their local Mitsubishi Dealership.

Once there they could select an envelope which could have contained a winning ticket for one of 10 Mitsubishi Space Star Mirages or a £100 Marks and Spencer voucher.

In addition, a radio station also held a Win a Space Star competition, which was broadcast live while the promotion was running.

In addition to the benefits of the campaign, customers who took one of the practical and stylish MPVs for a test drive during the promotion were also entered into a draw to win the free loan of a Space Star for a week.

The winner of the car and his wife have been Mitsubishi owners for 10 years and were looking to buy a new car, when visiting Fish Brothers Mitsubishi in Swindon.

There they saw the promotion and picked out an envelope.

However, it was a week before he opened it to find he had won the top prize.

"I could not believe it! At first I thought it could not be true and I had probably only made it through to the next stage of the competition," he said.

"But I posted it off as instructed and I was delighted to get a call the following day to confirm I had won not just a car but a Mitsubishi!

"I was absolutely delighted."

Paul Williams, sales and marketing director at Mitsubishi Motors (UK), was impressed with the response from this latest customer incentive promotion.

"We have been pleased with the increase in the customer numbers to our dealerships while the promotion was running throughout the country," he said.

"It shows that more and more people are becoming aware of the range of Mitsubishi cars and the advantages of ownership, among these being excellent value for money and practicality, combined with the brand's renowned reliability."