YOU may have seen the recent NSPCC Full Stop public education campaign, asking people to take more action to help the hidden victims of child cruelty.

A new TV ad shows a cartoon child "bouncing back" from abuse until he turns into a real child lying motionless on the floor. The ad asks people to do something if they think a child is being abused and urges them to call the NSPCC Helpline on 0808 800 5000 if unsure what to do.

The NSPCC is hoping to put up posters based on the ad in every corner shop in the country. Posters will also go up in cinemas, community centres and doctors' surgeries.

I would like to ask people to support this important campaign by getting hold of some posters and putting them up where other local people will see them.

They are available from the NSPCC posterline on 0800 068 8844.

Together we can end cruelty to children. Full Stop.

Mike Edwards

Corngastons

Malmesbury