THREE days of merriment marked the opening of a new off-licence in Trowbridge.

Bargain Booze in Wicker Hill opened its doors with a marathon party featuring a dj, karaoke, street juggling and hunderds of helium-filled ballons. There was also a free raffle for customers.

The star prize of a mountain bike went to Lyn Ayrton, from Trowbridge.

Shop owner Clive Gardner said: "The response to our opening has been fantastic."