HONDA'S latest television advert is being hailed as one of the car industry's greatest ever.

From its Made in Swindon campaign, to commercials featuring footage of a nurse undressing in the back of a Honda Civic to the current advert on its website featuring a banana covered in writing, the company has built up a cutting edge reputation.

Honda employs 4,300 people at its large plant in South Marston.

Its latest two-minute television commercial, called Cog, follows a series of car parts knocking into each other in a domino style, eventually revealing the new Honda Accord.

The advertising industry and members of the alike are already calling it one of the greatest adverts of all time and fans have been bombarding the company website to download the video.

It shows a cog knocking another cog, which bumps a crankshaft that hits an exhaust pipe which in turn rotates and hits piston rings that roll into an engine block.

The chain continues until a new car is eventually revealed.

Whether the ad was made in just one take has been a topic for debate, but the answer is no.

It actually took 600 takes, six months to plan and almost a week to film. The sequence was split into two shots because shooting the whole sequence at once would have been too expensive although Honda still spent £6 million on the campaign.

A spokesman for the agency which designed the commercial, Wieden and Kennedy, described the feel of the film as "warm engineering".

He said: "Watching people's faces around the TV monitors during the

shoot was like being at a football match. When something went wrong it was like your striker blast

ing a great chance over the bar.

"The crew had to tiptoe around the studio to avoid disturbing things and as the day went on the studio would get hotter, meaning the wood expanded and the cogs or exhaust would spin around slightly quicker."

Swindon has Honda's only Euro-pean manufacturing plant. In 1999 Honda turned to the town for a campaign advertising the four door Honda Civic.

It used several local locations, including Packington Close in West Swindon and Covingham Park, as backdrops to the commercials.

In 2001 Honda employed world renowned photographer David Bailey to promote the value of its used cars with the message "We value our used cars, so will you?"

Honda's factory in Swindon opened in 1992, has repeatedly expanded since and will have produced 190,000 cars this year alone, having seen its millionth roll off the production line in February.

It produces three and five door Civics and CR-V sports utility vehicles.

You can download the cog at www.honda.co.uk.