Netblade directors Zoe Parker, Irene Fry and Sean ParkerA WILTSHIRE firm was drafted in to create the interior of the Big Brother House.

In a hush-hush operation carried out before Friday's programme launch, Cheney Manor-based Netblade Limited was asked to create the environment that the latest group of hopefuls on the Channel 4 programme will occupy for the next three months.

The company's headquarters are on the Cheney Manor Industrial Park.

Managing director Sean Parker, 37, - one of three directors along with wife Zoe, 33, and Irene Fry - said Netblade was recommended to Big Brother producers Endemol by a mutual contact.

Netblade specialises in shop fittings, and its list of clients also includes major supermarket chains and department stores.

Mr Parker said: "It was technically a difficult job to do, as the walls are curved.

"It has a totally different feel to last year's house, which was quite boxy. This time the emphasis seems to be on comfort and relaxation.

"The designers wanted a completely different look, and I think they have achieved this.

"I worked very closely with a great design team who really knew what they wanted, and together we have created the modern, clean look that you see today."

The building itself is of a Canadian design, and is located in a huge water tank at Elstree studios in Hertfordshire.

The tank was used in the filming of classics as Moby Dick and some of the Indiana Jones series.

Netblade also oversaw the creation of the dock and canopy in the house's garden.

Mr Parker said: "My scariest moment was when I was on top of the canopy, which is 4.7 metres high. I'm not very good with heights, so fixing the last piece in place was quite nerve-wracking.

"It looks stunning, though, and I would love to have something similar in my own garden.

"I think it will be a huge talking point with the contestants, as it is such a huge structure.

"I don't think I could live in the house, though you really do not notice the cameras."