THE first event of the fourth Cricklade Town Festival was a pop extravaganza in a working men's club.
Swindon band Boozer played a mix of 60s, 70s and 80s hits to a crowd at the Vale of White Horse Club in the High Street.
Other events this week include a folk music session featuring the Appalachian clog dancing troupe Off the Rails at the Bell Inn in Purton today.
The event also includes performances from a group called the Music Alive, the festival's nominated charity, which helps disabled youngsters appreciate music.
There will be a family session this afternoon between 4pm and 5.30 and an adult session between 7pm to 11pm.
Festival organiser Nigel Wynne, said: "We are anticipating it to take off very well this year. We have been out and about giving away helium balloons and selling more tickets."
Chairman of the Cricklade Town Council Clive Wilce said: "I am looking forward to the pupils' concert at St Sampson's school.
"The town council has supported the festival for the past three years and we think it is a very worthwhile cause, long may it continue.
"It is organised by a group of dedicated people and it is growing in popularity each year.
"There is a lot of variety and there is something to suit all ages." The festival continues for the next two weeks with a host of attractions including a classical concert at Prior Park School, fetes at St Sampson's Infants and Junior Schools and other family activities.
Tickets are available from Bailey's News and C & R Grocers in the High Street, via the website www.crickladetowncouncil.com or by calling 01793 752687.
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