SWINDON model and television personality Melinda Messenger joined London postman Mark Doherty to launch National Internet Shopping Day.
New figures show that six million British women now shop online.
This is twice last year's figure and is about equal to the current proportion of male e-shoppers.
Melinda said: "To me, home shopping on the internet has just become a part of my everyday life.
"For busy young mums like myself, it is so easy and convenient."
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