A £110,000 cash injection will transform the streetscape of Trowbridge as town leaders bid to clean up the county town's image.
Up to £40,000 worth of vandal-proof street furniture, including bins, bollards and flower planters will start appearing on the town's main shopping streets later this month.
Meanwhile a £70,000 facelift has been sanctioned for The Shires shopping complex, with work expected to continue into the summer months.
Trowbridge Town Council's town development committee approved a mass order for 'uniform' street furniture earlier this month.
Apart from the 21 cast-iron style benches ordered for Fore Street, Roundstone Street, Polebarn Road, Market Street, all of the furniture is made of toughened Ferrocast an anti-vandal material.
Town development manager Daryl Saville-Brown said she hoped work would start later this month.
"It is going to revamp the town centre.
"It will be uniform furniture to make the town more pleasant," she said.
"The seats are quite elegant.
"There have been a lot of people asking when the new furniture is going in."
New bus shelters will be installed in Market Street next week, with work ongoing to replace pavements in the main shopping areas.
Improvements to the street scene around the Ushers Brewery site are also planned, with proposals to improve pedestrian and cycle links.
The abandoned toilet block in Wicker Hill is another area outlined for future development.
Businessman Thomas Rothschild wants to turn the building into an art gallery but the plan is not popular with councillors.
Steve Murray, centre manager for The Shires, said he hopes a £70,000 project to spruce up the mall will find favour with shoppers.
Most of the work is being undertaken out of shopping hours.
Mr Murray said: "As well as general painting and decorating, we will be giving the plants a new lease of life and in nine weeks, when the work should be finished, visitors will be able to enjoy a cleaner, brighter shopping environment."
Boswells Caf will move into the precinct later this spring, while Phones 4U plans to take over the unit formerly occupied by Sheraton Jewellers.
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