A special offer will allow youngsters to travel on Wiltshire's award-winning Wigglybus all day for just 20p.
The offer means that children and young people aged between five and 18 will be able to buy 20p tickets for unlimited daily travel on the Calne and Pewsey Vale Wigglybus services from July 1 to August 31.
Tim Reynolds, Wiltshire County Council's Wigglybus manager, said: "We want to encourage more children and young people to use the Wigglybus.
"This offer will give them better access to leisure and work opportunities during the summer holidays."
All passengers using the Wigglybus during the summer will be surveyed to find out their opinions of the rural service.
The questionnaires will be entered into a prize draw at the end of August.
Passengers can phone the flexible bus service on (01249) 460600 or hop on at a stop.
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