Angry neighbours have protested against a proposed eight-house development in Bradford on Avon, which has also been criticised by the town council.
Plans by developer Beswick Homes would see a bungalow at 49 Woolley Street knocked down and replaced with eight three and four bedroom houses.
Residents have sent 41 letters of objection.
Jim Lynch, who owns The George pub on Woolley Street with his wife Julie, said the development should be blocked because it would be bad for the character of Woolley Street and would scar the conservation area.
He said it would increase traffic, putting pedestrians at risk.
Woolley Street resident Amanda Burnside said: "The plans are alien to the character of the area. The new houses would dominate the landscape."
Chairman of the planning committee Jocelyn Feilding said: "The council has been worried about the piecemeal development of this area.
The final decision lies with West Wiltshire District Council.
Town mayor Vicky Landell Mills said later that the council should not have been so hasty in turning down the planning application.
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