DOWNTON mailing house Priority Newstrade & Mailing has launched a colour digital print service.

Called Priority Digital, the company says the service offers businesses a range of cost-effective, high-quality packages from design to printing, wrapping and delivery of promotional material and literature.

The service is delivered from a 2,000-square foot studio at the company's Batten Road premises. It includes brochures, catalogues, flyers, leaflets and business cards, as well as website design, DVD and CD roms.

Financial director Paul Nation said: "Priority has extensive experience of working in the direct mail industry, through our established mailing and polywrapping services.

"The addition of digital printing is in response to the growing needs of our clients for a cost-effective package that combines printing, delivery and design of all their promotional needs."

The company has taken the opportunity of adding Spencer Turner, a digital and web design specialist, to the team.

Mr Turner said: "Companies are looking for new ways to better target their customers through effective marketing messages. We can now offer the ability to design, print and post a personalised product tailored to someone's specific preferences without massive cost implications."