Ref. 71946-18Simon West, age: 39, Employer: Apex Coaching, Swindon.

SO WHAT DO YOU ACTUALLY DO?: I help people find and live their ideal lives.

WHAT DO YOU HATE MOST ABOUT YOUR JOB AND WHY?: I can honestly say NOTHING! I designed this job so that I would love it.

DO YOU THINK YOUR COLLEAGUES LIKE YOU?: I run my own business so my colleagues are from other, similar businesses. I guess they like me otherwise they wouldn't work with me and use my services.

WHAT'S THE BEST BIT OF ADVICE YOU HAVE EVER BEEN GIVEN?: "Feel the fear and do it anyway". We all live in fear of making a mistake, being made to look silly or of failing. It's the fear that stops us. But it's OK to be fearful, just don't let it stop you!

WHAT'S THE BEST BIT OF GOSSIP YOU HAVE EVER HEARD ABOUT YOURSELF?: Many years ago, I heard that I was having an affair with a really glamorous and beautiful woman. I was hugely flattered that people thought it could be true it wasn't!

WHAT JOB DID YOU WANT TO DO WHEN YOU WERE YOUNG AND WHY?: I wanted to be a fighter pilot. It seemed like a great, fun thing to do. Someone else paying for me to mess around in fast jets and blow stuff up.

IF YOU COULD HAVE A DREAM JOB, WHAT WOULD IT BE?: This one! I love being a life and business coach. I get to help so many people reach for their dreams.

HOBBIES: I'm a keen mountain biker and skier and play badminton for a local club. I also help run a youth group and kids athletics and rugby coaching.

IN JOB TERMS, WHO OR WHAT HAS BEEN YOUR GREATEST INFLUENCE AND WHY?: I had a successful career in IT sales and then I got some coaching ... this changed my life. I realised I wanted out of corporate life and wanted to do something where I could make a difference.