CHILD protection charity the NSPCC is urging people to look out for young people in distress, in a response to the sentencing of 29-year-old Maurice Cooper.
An NSPCC survey shows half of young teens know a young person suffering from harm but keep it a secret with their friend because they do not want to break their trust or know who to turn to.
Trish O'Donnell, NSPCC area children's services manager for Wiltshire and Swindon, said: "We must all act on any concerns that a child is at risk of abuse.
"Some danger signals to watch out for are children who are frequently dirty or hungry, constantly put down, insulted or humiliated or afraid of parents or carers."
Most youngsters who know a friend being treated badly do not tell an adult to avoid breaking their trust.
This week the NSPCC launched its Someone To Turn To campaign, aimed at encouraging children to turn to someone they trust.
Mary Marsh, NSPCC chief executive, said: "We need to take the secrets out of the playground and into the environment where young people can get the support and advice they need."
Anyone with concerns about a child can contact the free 24 hour NSPCC child protection helpline on 0808 8005000.
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