VIRGIN Mobile has beaten off tough competition to scoop two awards in the What Mobile Readers' Awards.

The Trowbridge-based firm won the best network prize and US hiphop star Busta Rhymes won best celebrity gadget for Virgin's 'the devil makes work for idle thumbs' advertising campaign.

Corporate affairs Director Steven Day said: "2004 has been a fantastic year for Virgin Mobile and these awards really are the icing on the cake.

"The best network award is hugely pleasing because it was achieved through Virgin Mobile customers enjoying our service enough to cast their vote."