PARENTS in Swindon have welcomed a new scheme targeting stress-ed mums and dads who hit out at their babies and toddlers in anger.

The NSPCC has launched a major drive to spread the anti-anger message across the country.

Gary Holmes, manager of the North Swindon Family Centre, which is supporting the campaign, said: "It's about supporting parents looking after small children.

"It's one of those things most parents can appreciate. It's about being able to stay cool and calm and take a step back.

"It's important to know what to do and how to deal with difficult behaviour without losing your temper because then you can do all sorts of things you regret afterwards.

"If parents are honest then a lot of them get to the point of losing control and get to the point of shouting or smacking so it's a common thing.

"Parents feel unable to ask for help, because it's hard to admit but we are here.

"Parenting is a difficult task and we offer support."

Research carried out by the NSPCC shows that almost half of all parents surveyed, 48 per cent, admit to over-reacting when they hit their children.

More than a third of parents admitted that their own tempers flared when their child was being physically aggressive.

The survey also revealed that one in six parents of babies or toddlers lose their temper with their child every other day.

Anger is seen as a major factor when parents hit their children, with those who lose their temper four times more likely to hit their baby or toddler than an average parent.

The findings were released as the NSPCC launched its new public education drive carrying the message Hit Means Lost It.

The campaign aims to reach those parents in danger of over-reacting and helping them better manage their stress and anger levels so they do not take it out on their baby or toddler.

Eileen Hayes, parenting advisor for the NSPCC, said: "Parenting is one of the most rewarding jobs in the world, but it is also very hard work."

"When parents feel the pressure mounting, our advice is to take a step back before you say or do something you will later regret.

"Don't give in to anger. Take control before it controls you."

The leaflets are available by calling free on 0800 801837 or visiting www.nspcc.org.uk

Gareth Bethell