FOR the past 42 years Michael Hiscocks has been helping to save the lives of others.

Since his wife Patricia convinced him to give blood at Bromham Village Hall in 1963, he has made more than 100 donations, and was recognised for his loyalty on Monday night.

Mr Hiscocks, 65, of Conway Crescent, said he never believed he would hit a century of donations.

He said: "I wasn't too keen to start with. I went with my wife to give her moral support and she bullied me into it.

"Giving blood wasn't very high profile in the 1960s as there was no advertising about it.

"I am very lucky that I am well enough health wise to be able to do it. There are so many restrictions now.

"I am not sure whether I will keep on with it."

Julia Ford, county organiser for the National Blood Service, said: "One hundred donations is some achievement and the commitment to come over such a long time is amazing. He has helped more than 300 people. Only six per cent of people who could give blood actually do."

Mr Hiscocks was presented with a crystal decanter and pin badge at the Avon Sports Club, in Melksham House.