TRIUMPH International's Doreen bra is the biggest selling in the world.
That's the claim of a national newspaper but Triumph is keeping mum on the issue.
It will not talk in detail about the bra or reveal exact sales figures, as it concentrates its marketing on younger, fashionable lines. The Doreen, first produced in 1967, is most popular with women in their late 50s.
"We are quietly proud of Doreen," said company spokeswoman Sue Loder. "It sells itself, and store buyers know they can put it at the back of their shop and people will walk through and look at the fashionable ranges but still buy a Doreen."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article