A new look H Samuel jewellery store has opened its doors in The Shires shopping centre in Trowbridge.

Customers are being welcomed into a bright and modern interior, with a host of new features.

Store manager, Emma Hill said: “We wanted our Trowbridge customers to feel right at home from the moment they enter our store.

“We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends so we really wanted to bring this to life in our store.

The revamped interior of the H Samuel jewellery store in The Shires shopping centre in Trowbridge.The revamped interior of the H Samuel jewellery store in The Shires shopping centre in Trowbridge. (Image: Signet UK and Ireland) “Amongst the fresh, bright and modern interior/exterior and new diamond, jewellery and watch displays, we’re thrilled to have introduced a Perfect Piercing Studio, where customers can style their own look from our extensive earring collection.

“We’re really excited and hope our customers, will love our makeover,” she added.

To celebrate the opening of the new-look store, from Friday to Sunday, September 27 to 29 inclusive, H Samuel is inviting shoppers to join them.

It will be offering customers a glass of bubbly and a special weekend of giveaways, money-off vouchers and the chance to win a £1,000 gift card.

The revamp at the H Samuel store in Trowbridge is part of a multi-million pound store investment programme by its parent company Signet Jewelers UK and Ireland.

A total of 41 H Samuel stores and 14 Ernest Jones stores across the UK are being refurbished by the company.

Neil Old, managing director of Signet Jewelers UK and Ireland, said: “This significant investment underscores our dedication to local high streets and shopping centres across the country.

“We believe that a vibrant retail sector is a vital part of a thriving community and we hope our refurbished stores will be warmly welcomed by local shoppers.”