A national bank chain has announced it will close its branch in a Wiltshire town centre.

Halifax, which is part of Lloyds Banking Group, will close its Chippenham Market Place branch on April 15 next year.

The firm said that the decision had been made due to a fall in footfall at the town centre site in recent years.

This comes as part of a planned cull of nearly 300 banks across the group during 2024 and 2025, including Lloyds branches in Marlborough and Swindon.

The Lloyds branch on Chippenham High Street was not included in the latest list of closing sites.

READ MORE: Lloyds Bank update on Chippenham and Devizes branches

The Lloyds branch in ChippenhamThe Lloyds branch in Chippenham (Image: Newsquest)

In person banking options in the town centre have shrunk over the last few years, with HSBC’s Market Place location also closing last summer.

A Halifax spokesperson said: “As many customers now choose to bank through their mobile app or online, visits to our Chippenham branch have fallen over recent years. 

“The local Post Office offers everyday banking, with cash also available at close by free-to-use ATMs.

“Customers can also manage their money through our mobile banking apps, online, by calling us or speaking to a Community Banker.”

The firm added that 78 per cent of customers already use other methods of banking but it will be contacting customers to signpost alternative services.