Plans are set to be unveiled for the transformation of a Wiltshire town’s shopping centre to combat “declining footfall.”

Developers Acorn Property Group are set to reveal a new vision for the development of Emery Gate shopping centre in Chippenham during the coming months.

This will include a “transformed commercial offering” alongside the creation of new low-carbon homes.

While the plans are yet to be revealed in full, Acorn says they will represent a significant private investment that will be a “game-changer” for Chippenham.

Head of commercial property Dane Cummings said: "Emery Gate is not just a development project; it's a catalyst for positive change, a symbol of Chippenham's evolution into a destination in its own right, breaking away from the image of a commuter town for Bristol or London.

"Our plans for Emery Gate are a real game changer, representing a commitment to the future of Chippenham.

“Emery Gate will be a place people want to come and spend time, the biggest economic investment in Chippenham in recent times.

“We look forward to sharing our plans as they evolve over the coming months, involving the community and relevant statutory bodies throughout.

“We are incredibly excited to play a part in the future of the town.”

The Wiltshire Gazette and Herald: The Tesco superstore at Emery Gate in Chippenham

Acorn says it has worked hard to ensure that the emerging proposals reflect the aspirations of both the town and its residents.

This has reportedly involved aligning the plans as closely as possible with the Chippenham One Plan and Neighbourhood Plan.

As well as a revamped shopping experience and new homes, the development could also offer new public realm improvements including connections to the River Avon.

The developers hope a “reimagined” commercial space will boost both the day and evening economy.

These new plans have been drawn up in response to a challenging period for shopping centres, including Emery Gate.

Tesco recently announced they would be closing their Emery Gate store, the biggest unit in the property, and relocating to the High Street.

Mr Cummings added: “We’re continuing to see a decline in footfall at traditional shopping centres and Emery Gate is unfortunately no different.

“We can’t hope that the retail sector turns back the clock 25 years.

“We have to do something different.”

Acorn acquired the shopping centre in 2022, for an undisclosed fee, in what was its largest ever commercial investment at the time.