Members of the Bristol Pegasus Motor Club presented a cheque for nearly £3,000 to Wiltshire Air Ambulance Appeal last week in memory of their chairman, Kieran Winter.
Mr Winter, 49, had a heart attack while at a motor club meeting in Colerne earlier this year.
Despite the prompt attentions of an air ambulance paramedic, Mr Winter was dead on arrival at hospital.
Car club colleague Ian Hall said: "At least the speed of the arrival of the helicopter and the prompt attention gave him a fighting chance."
He added: "We wanted to show our gratitude to the service as well as commemorate Kieran."
Mr Hall, who lives in North Wraxall, has reason himself to be grateful for Wiltshire Air Ambulance.
In 1995 his son Andrew, then 19, was airlifted to hospital following a car accident. "He is paralysed from the waist down, but I firmly believe he would not be with us if it had not been for the air ambulance," said Mr Hall.
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