Pink fever hit Calne last week as shops and schools raised money for charity Breast Cancer Care.
John Bentley School students paid £1 to scrap school uniforms for the day and dress in pink on Friday.
Pupils raised more than £200 with some students even sporting pink wigs to show their support to the charity.
On Thursday fashion shop Sophisticatz went pink crazy enticing shoppers to part with money for the cancer charity.
Owner Ellie Bland tempted customers with pink coconut ices, rosé wine and by raffling a pink ball gown.
The former councillor decided to host a pink day after her cousin contracted breast cancer.
He recovered but Mrs Bland is determined to raise awareness about the disease.
She said: "This charity is very close to my heart. After Dave suffered with cancer and had to have a double mastectomy I want to raise some money to help other sufferers.
"Almost everyone knows someone who has been affected by cancer and this charity needs all our support."
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